B2B reports that over 70% of marketers believe that generating more leads is their most important goal. Most of them also say that differentiating their company brand from the competition is critical to achieving that goal.

We couldn’t agree more.

To differentiate your brand, you must first understand your Brand Values. We know that shared values create trust, and that trust creates engagement. And once you have engagement, the possibility of commerce increases dramatically. That is why Palazzo always begins any branding initiative with our unique Brand Values Matrix™. It defines your company values and differentiates you in specific ways that are aligned to business goals. And it does so in virtually any B2B or B2C environment.

Below are some Palazzo branding clients we helped stand out.