In our last post we focused on “inside” communications, but we also work hard to identify the most powerful “outside” brand messaging strategy. We know from experience that a strong brand strategy must meet these four key criteria: it must be unique or distinctive; it…
We believe that a brand’s strength springs from the core values that the company stands for. So in addition to thoroughly studying the consumer, the category, and the competitive environment, at Palazzo Creative we use proprietary techniques to identify those core values early in our…
The total corporate identity (logo, color, typeface, and other identifying graphic material) is a major component of your brand. So is the marketing strategy, the public relations, the pricing and distribution strategy – every customer interaction, whether it’s in person or via the web, print,…
The brand conversation continues. Pick up just about any business periodical and you will find an article about the power of branding and how more and more companies have recognized that branding is vitally important to their success. It’s widely accepted that building a strong…
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