Before engaging Palazzo Creative, very few people knew about the Chehalis Foundation. For 12 years they had quietly supported projects that benefited the city and the community, while lessening the financial burden to taxpayers and government. In addition, they were also providing Chehalis students with extraordinary opportunities. Recently they established a new development goal to broaden the base of donors, build a sustainable revenue stream, and ensure that the Foundation’s support is provided for generations to come. We knew that to conduct fundraising, we had to increase awareness. So we started with rebranding; a new positioning tagline, logo, and messages. Then we created a new website, a range of print collateral, a secure online donations platform, videos, and a social media campaign. We also added speaking engagements, events, and email campaigns. Finally, we helped Chehalis Foundation create strategic partnerships and alliances that will assist them with a new fundraising campaign.