Wellness from Mushrooms

Palazzo named and branded myCELIA, and then went on to create a complete marketing system for this dietary supplements start-up. This company needed the works; a naming system for 9+ products, a full identity program with collateral, sales sheets, packaging, promotional items, and a website. Palazzo also supported myCELIA with industry positioning research and investor materials. The opportunities for myCELIA to enter a very new market space are exciting. Because pharmaceutical-grade medicinal mushrooms are expensive to grow in the US, the goal was to create a packaging system that not only educates the customer about the healing powers of medical mushrooms, but also supports a higher price point.