VPOP for a new generation of merchandising.

Engaging in-store experiences directly impacts customer-shopping behavior. That’s why Nordstrom asked Palazzo to implement our unique VPOP (Venue Point of Purchase) screens in new stores being built throughout the U.S. To create strong message continuity, our creative strategy integrated branded content from cosmetic and fragrance companies with our own video and motion design. The result? Elegant and impactful videos that dramatically changed the shopping environment.