Palazzo CreativePuget Sound Blood Center

Brand Positioning
:30 TV Commercial
:60 Radio Commercial
Research Partner Advertising
Website
Report to the Community
Community Outreach Initiatives
Research Awareness Events
Partners In Life Program
Fundraising Gala Events

Prior to our involvement, Puget Sound Blood Center was known as the local Blood Bank. No one knew its true name, and they didn’t know about their life-saving services. They also didn’t know they were the first and most respected blood research program in the world. When they needed to raise funds to expand research, attract key employees, gather support from business and community leaders, and be viewed on par with other research fundraising, they turned to Palazzo Creative. We took this campaign beyond the traditional “Give Blood” message and promoted the greater good of saving lives - a message that spoke to all of their strategic goals, and achieved them as well.