The Seattle University College of Education wanted to enhance and expand its marketing outreach. Before doing so, they asked Palazzo to establish a new identity and tagline that extended the new overarching Seattle University brand identity standards. The college also asked us to develop a style guide, a messaging platform, key integrated print collateral pieces, and e-blast and newsletter templates. We applied our Brand Values MatrixTM process and created a new brand foundation that works to move The College of Education forward with a cohesive identity and strong brand voice.