Advancing hope. Changing outcomes.

Based in Houston, MD Anderson Cancer Center (MDA) is the world’s leading cancer hospital and research center. MDA’s Oncology Expert Advisor™ is a new web-based platform that is powered by IBM Watson. It combines one of the biggest technology advancements in recent history with some of the most important clinical cancer research to successfully impact patient outcomes on a global scale. PricewaterhouseCoopers (PwC) is engaged with MDA to assist with the roll out of this initiative, and they selected Palazzo to create this introduction video. It’s a complex message, but our goals were simple; use just the right amount of emotion, communicate with integrity, and respect the brands of the alliance partners. But above all, make a human connection.